The second chapter in The Craft of Research emphasizes the importance of communicating with the audience. By connecting with the readers, the writer is able to establish a growing relationship as the audience continues to read, which encourages completion of absorbing the written ideas. This is why it is imperative to write by predicting the readers’ judgement on the writing in order to appeal to as many people as possible; readers judge writers, “but a thoughtful writer has in advance also judged her readers, by imagining who they are, what they are like, what they know, what they need and want” (18). Evidently, good writers are capable of writing in a manner that predicts the audience’s emotions, which shapes how a message is conveyed.
The authors of The Craft of Research theorize that distinguishing the roles the writers and readers play is the first step for a good research paper. Writers should be able to learn to convey whatever they found interesting in a manner that involves the reader. The authors state that one must “take a bigger step toward focused research when you can imagine saying to readers not just I have information that might interest you, but My information will help you solve a problem you care about” (20). Drawing a relatable picture for the readers will keep the readers engaged to the text, which is the primary goal of the writer: conveying his or her message.
In essence, the key to writing an exceptional research paper is to create a role for the readers, develop a relationship with the readers, and cater to their interests in order to keep them attached.
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