This is a Carl’s Jr. advertisement that promotes their “All-Natural Burger.” The campaign shows a model walking nearly naked in a farmers market, heading towards the burger.
This commercial took the statement “sex sells” to heart. They use fruit as props to cover the model for most of the ad, making the viewer think that she is naked. The fact that the commercial takes place in the farmers market shows that they’re claiming that their fast food product is just as natural as the fruit and vegetables on the stands. They claim that their product is all natural and doesn’t contain things such as steroids. This just makes me think, shouldn’t that be a given? If it isn’t, what does that say about their other products?