False Results
Amway made us rich.
We’re retired.
Ferraris and Lamborghinis. Lifestyle. Lifestyle.
The interesting thing about Amway is it’s use of false results to gain individuals. Wu Winston talks about how if the numbers were true about the number of millionaires Amway created, there would be more people than the population of earth.
[youtube]http://www.youtube.com/watch?v=i9NfMgPkjwA[/youtube]This video is one of many different examples of how Diamonds and other individuals with large down lines portray their lifestyle.If you watch the video carefully, you will notice there is no quantitative discernible measures of success, but rather warm feelings.
I will explain why there are so many lies in a very simple way possible. If you owned a traditional company, you would normally spend money hiring employees. Therefore, you would only hire as needed, and hire the smartest people available. However, what if you make money of every individual you hired as well as capitalized on their gains? What incentive would you not have to hire as many people as you could? None. There’s only one catch: with Amway each employee has to pay $arbitrary to join your organization. So, how do you do it? You convince them that their $arbitary will take them a long way. Wait, how do you make that believable? By showing a desirable lifestyle attained by yourself or another Amway member. After all, if Amway hasn’t made you rich and successful, why would someone else join? You’re not paying him a salary. He or she has no incentive. The scheme is actually brilliant: you make money of your downline and you don’t pay them.
Because Amway is structured in a manner that any individual with little to no skill can join, Amway IBO’s try to acquire as many individuals as possible into their organization. Since you make money of what you sell, but more money of the people you hire, Amway IBO’s are in a constant cycle of finding individuals to join their salesforce.
[youtube]http://www.youtube.com/watch?v=FJtBaLgDQd4&feature=related[/youtube]Another video of a lifestyle promoted by a “crown ambassador” of Amway. A crown ambassador is one of the top achievable levels of Amway.
Amway’s products don’t sell nearly as well as retailers in similar industries who don’t run on MLM techniques. However, Amway has a second way of creating false results. Amway has a quota and milestones to reach various levels. Therefore, as an individual, you will do whatever it takes to reach those milestones. What does this mean? You will sell to your friends and followers. You will bug them and pester them that your products are the best. You don’t have to be a genius to know that they’re simply not the best products in their industry; you can simply check any review site. Often, according to Winston, you will tend to sell goods to yourself just to reach those milestones. Because milestones are a driver of hope, individuals often have sold amazing numbers but mainly to friends and family and themselves. After a while, however, individuals will realize, they are all out of people to sell their goods to. In fact, 70% of all Amway good sales are made to friends and family of an IBO. For Amway, this is a genius way to sell products and increase market exposure; for IBO’s this is a way to get sales (by pestering friends and family).
