Little Brother – Culture Jamming

After learning that Darryl is still alive from a former DHS prisoner, Marcus decides to come clean about his secret life to his parents and an investigative reporter. The story is published and the world discovers who M1k3y really is. Eventually he becomes the figurehead for a new counterculture rebellion. But this rebellion makes him a marked man. Marcus along with his girlfriend Ange it then taken again by the DHS. At the end, Darryl is rescued and Marcus returns home when the California Highway Patrol raids the DHS prison by order of the Governor.

Marcus had used culture jamming to deceive the DSH, tricking their systems into registering thousands of false terrorists. He uses Xnet to coordinate with others making people all over San Francisco show up as terrorists in the DHS databases. He hoped that the credibility of the DHS would weakened in the public eye, and more people would support the techno-revolution.

Culture Jamming is a form of political communication that has emerged in response to the commercial isolation of public life. Many culture jams are simply aimed at exposing questionable political assumptions behind commercial culture so that people can momentarily consider the branded environment in which we live. It is a form of “subvertising”. The basic unit of communication in culture jamming is a meme. An internet meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase. We’ve seen plenty of them on Facebook; the thing is however, not many people- including myself until doing this blog- know that the meme was initially meant for the purpose. The question is whether  or not it’s getting the point across today? Do you see a meme as something to laugh at for a few seconds or do you really see the culture jamming aspect of it and think about the message coming across?

 

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