Revenge of the Print

In a time where many things are done on the internet, what is left for print? Alessandro Ludovico is the editor in chief of Neural, the Italian/English new media culture magazine and writer of the article Revenge of the Print. Ludovico argues that the common belief, PRINT VS INTERNETprint will one day be obsolete, simply didn’t and won’t happen.

What is more: paper and the printed medium at large have significantly contributed to the spread of new media culture and consciousness. So paper is here to stay.

Ludovico explains that print, in fact, seems to have succeeded in making an efficient synergy with the internet. He gives one example, bookcrossing:  distributing texts within a network.

Joining a simple mechanism of tracking, everyone can leave a book in a public place that anybody else can pick up, doing the same after reading it. In this case the data network is just the informative infrastructure to ease the free exchange of culture in physical shape among thousands of practitioners.

I had never heard of book crossing and it actually seems really interesting. He compares this to ebooks which has instead caused a struggle to preserve the right of the publisher. However interesting bookcrossing may be though, I don’t think that this stops more internet users to use e-books or the internet instead of print. Even in my classes more and more students are using e-books. Also many of our SCU classes don’t even bother with collecting hardcopies of papers. I’ve heard several of my professors say “let’s not waste paper” and turn in things using the Camino drop box. I was on a plane last weekend and looking around I noticed several young people on their nook, kindles and other e-readers; and the much older people reading their hardcopies and paperbacks. The younger generations are more internet oriented and so I do think that there is a possibility that print will be obsolete. And it’s not just books that are being printed less and less, but magazines and newspapers and even advertisements. It’s has become about easiness and efficiency and I think as long as we keep moving in that direction there will be less and less print.

Ludovico also mentions that print legitimizes a lot what is on the internet. With internet being accessible to many, it is difficult at times to distinguish what is fact more trustworthy

In the era of ‘unstable media’, paper is the most ‘stable’ medium in the complex and fast-changing mediascape.

I definitely agree with this; however, with things like JSTOR and Google Scholar it has become much easier to distinguish what is fact and legitimate, what sources we can and shouldn’t use.

I came across A Revenge of the Print open group facebook Page that actually began last year. It was a campaign to get as many people as possible to self-publish in 2011, and is now continuing this year because of last years huge response. So perhaps print is here to stay, what do think?

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