{"id":41,"date":"2012-10-15T12:51:28","date_gmt":"2012-10-15T19:51:28","guid":{"rendered":"http:\/\/blogs.scu.edu\/vkoo\/?p=41"},"modified":"2012-11-18T14:25:55","modified_gmt":"2012-11-18T22:25:55","slug":"nine-propositions-towards-a-cultural-theory-of-youtube-blog","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/vkoo\/2012\/10\/15\/nine-propositions-towards-a-cultural-theory-of-youtube-blog\/","title":{"rendered":"Nine Propositions Towards a Cultural Theory of YouTube: Blog"},"content":{"rendered":"

Read: Nine Propositions Towards a Cultural Theory of YouTube<\/a>
\nBlogged by Henry Jenkins<\/p>\n

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YouTube
Source: YouTube to 3GP<\/a><\/p><\/div>\n

YouTube has changed the face of social networking over the Internet. Henry Jenkins talks about this Internet culture in a blog from his official weblog \u201cConfessions of an Aca-Fan.\u201d This blog, \u201cNine Propositions Towards a Cultural Theory of YouTube,\u201d is just a section of his talk that he gave at the \u201cWhat\u2019s So Significant about Social Networking?: Web 2.0 and Its Critical Potential\u201d plenary session. He talks about nine ideas that Youtube incorporate YouTube to our contemporary culture.<\/p>\n

Henry Jenkins III was born in Atlanta, Georgia, and is still alive today at the age of 54. He earned his M.A. in Communication Studies at the Univeristy of Iowa, and his Ph.D. in Communication Arts at the University of Wisconsin-Madison. He is currently a Provost Professor of Communication, Journalism, & Cinematic Arts at both the USC Annenberg School for Communication & the USC School of Cinematic Arts. He is an American media scholar and is known for his theories of \u201cworld-making\u201d and \u201cmedia convergence.\u201d<\/p>\n

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Henry Jenkins
Source: Wikipedia<\/a><\/p><\/div>\n

In Jenkin\u2019s blog, he states nine different points interconnecting YouTube and contemporary culture. The first point he makes is that YouTube provides a space where \u201ccommercial, amateur, nonprofit, governmental, educational, and activist content co-exists and interacts in more complex ways.\u201d Next, YouTube in his perspective is a place where specific communities of practice make public their content and information. This creates a form of cultural collaboration, which he believes to be the most powerful stance that YouTube has in our culture. YouTube is also a site where amateur curators are able to look at the commercial content and re-present them in different ways for various communities of consumers. His fourth point is that YouTube has shifted from the era of stickiness towards the era of spreadability. The era of stickiness is when the goal was to \u201cattract & hold spectators on your site,\u201d while the era of spreadability is when \u201cactive agency of consumers in creating value and heightening awareness through circulation of media content\u201d is emphasized.<\/p>\n

Next, Jenkins states that YouTube provides an important space for citizen journalists, where all can see recordings of anything. Now that many people have access to cameras, availability of stories and images are immense. YouTube also embodies a \u201cparticular opportunity for translating participatory culture into civic engagement.\u201d\u00a0 For example, YouTube may benefit Obama in his presidential campaign. YouTube also helps us to see the changes that occur in the cultural economy. Furthermore, social networking is considered an important social skill and cultural competency among young people. As YouTube as grown and become more complex, there is a participation gap and digital divide that is occurring. Lastly, YouTube has shown us that a \u201cparticipatory culture is not necessarily a diverse culture.\u201d Although diverse people may have access, white middle class males are contributing most to the content.<\/p>\n

I agree with all of Jenkins\u2019 points about the interaction between YouTube and our current culture. I find that many of these points have not changed drastically over time, but only in the sense that technology has advanced a lot since the past five years.<\/p>\n

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For the next part of this blog, I will be focusing on one of the points that Jenkins proposes. This point will be the one stating that YouTube has provided a space for people to post videos and images of events that may be hard to usually record. This access has been increasingly readily available. There are phones that are being advertised because of its amazing camera and capabilities to produce high quality videos and images. A great example of this is the contest that was created, where owners of a particular phone will have to create a short video with it and post it on YouTube.<\/p>\n

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[youtube]http:\/\/www.youtube.com\/watch?v=aAafD_64ZgE[\/youtube]<\/p>\n

This YouTube video shows the awesome capabilities that cell phones have now with their cameras. The resolution is unique and the quality overall is decent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Read: Nine Propositions Towards a Cultural Theory of YouTube Blogged by Henry Jenkins   YouTube has changed the face of social networking over the Internet. Henry Jenkins talks about this Internet culture in a blog from his official weblog \u201cConfessions … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":304,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":0,"qubely_featured_image_url":null,"qubely_author":{"display_name":"veronicadkoo","author_link":"https:\/\/blogs.scu.edu\/vkoo\/author\/veronicadkoo\/"},"qubely_comment":0,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"Read: Nine Propositions Towards a Cultural Theory of YouTube Blogged by Henry Jenkins   YouTube has changed the face of social networking over the Internet. Henry Jenkins talks about this Internet culture in a blog from his official weblog \u201cConfessions … Continue reading →","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/users\/304"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":5,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":44,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/posts\/41\/revisions\/44"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/vkoo\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}