The advertisement I am analyzing is a very simple one. Continuing after our first quarter experiencing in analyzing advertisements of educational institutions, I am now looking at one that centers its attention on safe driving clearly stated below when it says “drive safe.”

Source: http://justsomething.co/20-thought-provoking-advertisements-that-will-make-you-look-twice/

One thing that confused me however about this post was the relevance of a gun. I mean yes a gun does imply death, and danger, but relating it to safe driving seems to be a bit of a stretch, Regardless, it appeals to our emotions of fear by turning the shape of a set of keys into a deadly weapon.

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This advertisement is simple yet effective which makes for a great one because people’s attention span towards advertisements have significantly lowered since the time ads and marketing was first introduced. This sort of advertisement is necessary to have because this will quickly draw a person’s attention and call them to think before the next time they step into their car. These kind of community ads help make society a safer and better environment to live in.

Because who knows when a child chasing a ball or if a dog escaping it’s leash will come running on to the street, well… that’s if the dog IS on the street rather than driving a car…

Source: Giphy