Makin Multimodal Stuff

When thinking about what to do for this multimodal thing, I initially constructed  a powerpoint to get my message across. It was not until my peer review session that I saw one of my classmate’s projects and realized that my format was not allowing me to get all I could out of the assignment. Per her recommendation, I went to canva.com and was pleased with the infographic capabilities available through that medium. Infographics can be printed as posters and placed in locations such as bulletin boards in faculty buildings. Being that my target audience is the group of people who determine resource allocation for the university, this is perfect. This group of school administrators would most likely read a striking poster with a concise message if it was placed in their place of work so I tried to break my point down into a couple bullet points with one quote with some data sandwiched in to legitimize the ideas. I also catered the argument to topics that they would take notice of. I left out the positive effects of athletics on students of a university, instead electing focusing on the benefits that the institution itself gains from its support of successful intercollegiate athletics. In terms of the design of the infographic, I chose green and white as the coloring because it represents both money and sports fields, two main aspects of my discussion. I think that the quote that contains objective data is one of the most important parts of the message I am conveying so I made it stand out with large crimson brackets and placed it towards the middle of the poster so it would draw the viewer’s gaze. I put a line graph by the section on the Flutie Effect because the effect described causes an upward slope in applications to the school like the upward slope seen in the line graph. I put the visual of money next to the part about direct financial gains because the money symbolizes those hypothetical gains. I used a graphic of a smiley face next to the section about assisted communal relations because these improved relations would ideally wind up in happiness for all involved parties. I believe that the hardest part of this assignment was compressing an argument that took up several pages down to less than a page’s worth of writing while still getting the same point across.