Cakewalk: Stereotype and Reality

In 1904, the caption on the picture postcard was “Cakewalk.” In one of the pictures, the artist has a woman with large black lips, kinky hair, and a yellow hat, a pink dress, and orange shoes, which were the physical stereotypes of the time for African Americans. Something really important to notice about the picture on the postcard is the posture of the dancers; it is very upright and flamboyant in style. There are many objects and colors in the photo that it may seem overwhelming.

In 1893, there was an advertisement for the Arbuckle’s Coffee brand, which illustrates three American Negroes possum hunting, banjo playing and cakewalking. The cakewalk couples are dressed in a gaudy way with bright colors. The text on the back of the advertisement says “the American Negro is a child of nature, and one of the most, entertaining, and happiest of  beings.” Clearly, the quote on the add represents African Americans in a positive way along with an illustration of them dancing happily. Overall, these people may have had a great deal of negative stereotypes thrown their way, but eventually persevered by dancing in a happy, positive dance where they can have an enjoyable time.