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<\/p>\nMy archival research began by looking at newspaper articles from 1960. I found that there was a surprising amount of advertisements for cigarettes and I thought that was very interesting.<\/p>\n
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As I was looking at this I considered the outrage that would come from an advertisement today for cancer sticks. I thought that it was ironic that advertisements for cigarettes populated the school newspaper so frequently but today such ads would never been seen in newspapers let alone the school newspaper.<\/p>\n
Source<\/a><\/p><\/div>\n I found it interesting that something like cigarettes were much socially accepted at the time because they were not seen as a dangerous and cancer causing device. The presence of the ads in the newspaper compared to the smoking ban on campus displays a huge shift in the values of the people on campus who enforce the rules against smoking and the people who follow those rules.<\/p>\n Source<\/a><\/p><\/div>\n <\/p>\n Not only does the evolution of ads display the values that advertisers target by using appeals to ethos, pathos, and logos, but it shows the changes that come with time.<\/p>\n Although my time in the archives provided we with some interesting finds, I found it very frustrating while I was attempting to decipher what the finds meant. I had no clue how to draw any conclusions about looking at old newspapers until I sat down for some office hours. I needed clarity and after talking it over with my professor, I learned that I needed to research in other places to find out more about the artifacts that I was examining.<\/p>\n Source<\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":" My archival research began by looking at newspaper articles from 1960. I found that there was a surprising amount of advertisements for cigarettes and I thought that was very interesting. As I was looking at this I considered the outrage … Continue reading ![\"Image](\"https:\/\/lh5.googleusercontent.com\/_hVfE2qcyzXU\/TZxe9L3U8wI\/AAAAAAAACas\/CrNUKpz8wWs\/s800\/creative-antismoking-ads-bullet.jpg\")
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