Envision the image above as a billboard on a busy street or highway in the Bay Area. Thousands or cars that are transporting hundreds of people with smartphones would understand this ad. The travelers would be able to imagine that “they” are reading a text sent directly to them.
Each person who reads the billboard would be directly send the same message– which is the public service announcement.
The message was established in my last post but what they do with it is now up to the viewer. The audience was offered this insight but there are a number of different ways that this could be interpreted to the intended audience.
- Some in the audience could agree that people miss out on the experience of art– and the ad might reinforce what they already believe but doesn’t make a profound impact
- Others could see the ad and simply have no interest in art; hence, the billboard would do much for them.
- People who already have at least a small interest or openness to art my see the ad and become aquatinted with the idea that digitalized art does not carry the same experience as viewing it in person. This is the main goal. For the public to become enriched from offering them such an insight.
After all, no one who sees my billboard thinks the same way that I do let alone has the same existing meaning of art.
Until next time…
