Henry Jenkins is a media scholar, a professor, and an author of several books. \u00a0In his archive “Nine Propositions Towards a Cultural Theory of YouTube,” he brings up different points on how YouTube is an influence to and influenced by culture and other media. \u00a0One point that I particularly agree with is number 4. \u00a0It states that YouTube values other social networking sites because it embodies YouTube and keeps it popular. \u00a0He states that it is not that common anymore for someone to just sit and surf one website. \u00a0And so, YouTube is incorporated into many other social networking sites such as Facebook and Myspace in a way that they do not have to navigate away from their initial page to watch a YouTube video.<\/p>\n
I feel that this approach is very effective. \u00a0Teenagers and young adults get bored when looking at only one website for a long period of time. \u00a0By incorporating videos from various sources and social networking sites, Jenkins says that we are moving towards “spreadability,” the creating of value and awareness through the circling of media. \u00a0Relating this to today, Jenkins was right. \u00a0All social media are linked together in some way even though they are all competitors. \u00a0Here<\/a> is a youtube video containing multiple social media and showing how they are all used together to tell the Christmas story.<\/p>\n Read the entire article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Henry Jenkins is a media scholar, a professor, and an author of several books. \u00a0In his archive “Nine Propositions Towards a Cultural Theory of YouTube,” he brings up different points on how YouTube is an influence to and influenced by … Continue reading