Henry Jenkins is a media scholar, a professor, and an author of several books. In his archive “Nine Propositions Towards a Cultural Theory of YouTube,” he brings up different points on how YouTube is an influence to and influenced by culture and other media. One point that I particularly agree with is number 4. It states that YouTube values other social networking sites because it embodies YouTube and keeps it popular. He states that it is not that common anymore for someone to just sit and surf one website. And so, YouTube is incorporated into many other social networking sites such as Facebook and Myspace in a way that they do not have to navigate away from their initial page to watch a YouTube video.
I feel that this approach is very effective. Teenagers and young adults get bored when looking at only one website for a long period of time. By incorporating videos from various sources and social networking sites, Jenkins says that we are moving towards “spreadability,” the creating of value and awareness through the circling of media. Relating this to today, Jenkins was right. All social media are linked together in some way even though they are all competitors. Here is a youtube video containing multiple social media and showing how they are all used together to tell the Christmas story.
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