When getting assigned the multimodal component of our research assignment I knew from the beginning that I wanted to use a video to convey my point. I decided it could be a cool idea to film myself scrolling through my various social media platforms and then put it in fast motion. After filming the video I knew I liked my footage, but I couldn’t seem to find a song that was conveying the fast-paced and fleeting mood I was going for. After looking on youtube for a while I came across Dove’s “Evolution” campaign, which features a model getting transformed from her natural state to a makeup covered, photoshopped version of herself. The video is also in fast-forward and features the song “Passage D” by flashbulb. The song created exactly the mood I was going for and was extremely effective in getting across the commercials message: that technology allows for extreme manipulation and unrealistic beauty standards (somewhat similar to mine). The commercial, which I have featured below, was extremely insightful when editing and putting together my own multimodal presentation.<\/p>\n
https:\/\/www.youtube.com\/watch?v=hibyAJOSW8U<\/p>\n","protected":false},"excerpt":{"rendered":"
When getting assigned the multimodal component of our research assignment I knew from the beginning that I wanted to use a video to convey my point. I decided it could be a cool idea to film myself scrolling through my various social media platforms and then put it in fast motion. After filming the video … Continue reading