{"id":17,"date":"2012-01-26T22:03:11","date_gmt":"2012-01-27T06:03:11","guid":{"rendered":"http:\/\/blogs.scu.edu\/katied\/?p=17"},"modified":"2012-01-26T22:19:21","modified_gmt":"2012-01-27T06:19:21","slug":"spreadability-is-an-amazing-marketing-tool","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/katied\/2012\/01\/26\/spreadability-is-an-amazing-marketing-tool\/","title":{"rendered":"Spreadability is an amazing marketing tool"},"content":{"rendered":"<p>Henry Jenkins wrote a fabulous blog post on YouTube back in May of 2007 (<a title=\"Heny Jenkins\" href=\"http:\/\/www.henryjenkins.org\/2007\/05\/9_propositions_towards_a_cultu.html\">click here to read<\/a>). Reading his post over 4 years after he wrote it, it is almost eerie how accurate he was on many of the things that he has said.\u00a0 The point that resonated the most with me was #4, where he says that YouTube\u2019s highest value is it\u2019s \u201cspreadability\u201d.\u00a0 He specifically talked about social networks.\u00a0 While Facebook was not the phenomenon in 2007 that it is now, I found two cute YouTube videos that clearly show how intertwined Facebook and YouTube now are.<\/p>\n<p>Ross Gardiner (a writer, who actually has some cute short stories on his website <a title=\"Ross Gardiner \" href=\"http:\/\/rossgardinersblog.wordpress.com\/\" target=\"_blank\">here<\/a>) seems to think that Facebook is bad, but he understands that the popularity of his video is going to stream from viewers who watch his video from Facebook:<\/p>\n<p>http:\/\/youtu.be\/8UouP8cRYZ8<\/p>\n<p>This young woman is amazing.\u00a0 I actually like her video more, but it does not make sense unless you watch the previous video.<\/p>\n<p><iframe loading=\"lazy\" title=\"Re: you need to get off facebook\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/wQPUA4LEcjI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>While I find it annoying to read pieces of paper in videos, they both have very good points, and their clips are cute.\u00a0 These two videos are clear examples of how intermingled Facebook and YouTube are.\u00a0 YouTube is not that only source that is linked into Facebook.\u00a0 These days everything is.\u00a0 Word of mouth is one of the most valuable sources of advertising there is.\u00a0 Sites such as Textsfromlastnight and Fmylife have gotten big because of their popularity from Facebook.\u00a0 While I have no doubt that Facebook would have done well on it\u2019s own, making their videos linkable to other sites was genius, and has made YouTube indispensable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Henry Jenkins wrote a fabulous blog post on YouTube back in May of 2007 (click here to read). Reading his post over 4 years after he wrote it, it is almost eerie how accurate he was on many of the &hellip; <a href=\"https:\/\/blogs.scu.edu\/katied\/2012\/01\/26\/spreadability-is-an-amazing-marketing-tool\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":7,"qubely_featured_image_url":null,"qubely_author":{"display_name":"kdean","author_link":"https:\/\/blogs.scu.edu\/katied\/author\/kdean\/"},"qubely_comment":7,"qubely_category":"<a href=\"https:\/\/blogs.scu.edu\/katied\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","qubely_excerpt":"Henry Jenkins wrote a fabulous blog post on YouTube back in May of 2007 (click here to read). Reading his post over 4 years after he wrote it, it is almost eerie how accurate he was on many of the &hellip; Continue reading &rarr;","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":4,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":20,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/posts\/17\/revisions\/20"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/katied\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}