{"id":96,"date":"2012-10-15T11:54:09","date_gmt":"2012-10-15T18:54:09","guid":{"rendered":"http:\/\/blogs.scu.edu\/jrwarren\/?p=96"},"modified":"2012-10-15T14:15:46","modified_gmt":"2012-10-15T21:15:46","slug":"96","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/jrwarren\/2012\/10\/15\/96\/","title":{"rendered":"YouTube as a Social Skill"},"content":{"rendered":"

Henry Jenkins<\/a> is an avid reader, writer and researcher. He has a passion for popular culture and science fiction. He has written and edited over a dozen books and he is currently the Provost\u2019s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. Previously he was the director of the MIT Comparative Media Studies Program<\/a> and the Peter de Florez Professor of Humanities. In 2007 Jenkins wrote a blog on the Nine Propositions Towards a Cultural Theory of YouTube<\/a>, <\/strong>in his post he proposes nine ways that YouTube will influence society. He projects conflict between opposing groups, visible and widespread marketing, increased awareness of politics, the shift in the cultural economy, and development of skills will all be present with the rise of YouTube.<\/p>\n

The Proposition I found most relevant to movement and growth amongst society was proposition number 8<\/a>, which states:<\/p>\n

\u00a0In the age of YouTube, social networking emerges as one of the important social skillsand cultural competencies that young people need to acquire if they are going to become meaningful participants in the culture around them. We need to be concerned with the participation gap as much as we are concerned with the digital divide. The digital divide has to do with access to technology; the participation gap has to do with access to cultural experiences and the skills that people acquire through their participation within ongoing online communities and social networks.<\/p><\/blockquote>\n

It is important to recognize the value that YouTube provides to those who have access to it. It contains a plethora of information, ranging from funny videos to politics to education and skills. Not only is YouTube a valuable asset to learn from, it is also a key component to being successful in the economic world. People without access to YouTube are at a disadvantage because they cannot simply look up \u201chow to\u2026cook lasagna\u201d. Instead they must use more timely methods to discover the recipe such as find a cook book and read the steps, or call a friend who might know how. YouTube reduces the amount of time spent on tasks and the same information is easily distributed amongst a group of people. For example if a company wanted to promote a new product, they could create a YouTube video on the product and send it to the employees. This way, all employees are gaining the same information, and the cost of promoting the product is reduced because the video can be replayed multiple times and sent to many people. Whereas in person communication takes much more time and must allot time for questions and clarification.<\/p>\n

[youtube]http:\/\/www.youtube.com\/watch?v=x1YLPL0KOWE[\/youtube]<\/p>\n

It is often forgotten that the internet is not available to all people, and because of that, a specific demographic is being left in the dust when it comes to advancing in cultural competency. In addition, some people have access to technology but their culture resides mainly offline. Therefore, skills that could be learned and communities that could be developed online fail to thrive and people are left to make up the difference.<\/p>\n","protected":false},"excerpt":{"rendered":"

Henry Jenkins is an avid reader, writer and researcher. He has a passion for popular culture and science fiction. He has written and edited over a dozen books and he is currently the Provost\u2019s Professor of Communication, Journalism, and Cinematic … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":301,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":2,"qubely_featured_image_url":null,"qubely_author":{"display_name":"jrwarren","author_link":"https:\/\/blogs.scu.edu\/jrwarren\/author\/jrwarren\/"},"qubely_comment":2,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"Henry Jenkins is an avid reader, writer and researcher. He has a passion for popular culture and science fiction. He has written and edited over a dozen books and he is currently the Provost\u2019s Professor of Communication, Journalism, and Cinematic … Continue reading →","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/users\/301"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":11,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/posts\/96\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/jrwarren\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}