Why would Marvel Universe want to associate themselves with something as “ridiculous” as feminism? They have such as successful company, so why would they risk supporting something as controversial as feminism, especially on the Captain Marvel herself, one of the most well-known female Marvel superheroes that people know? To be clear, the story of Captain Marvel may not directly be about feminism, possibly only subtle commentary about it. Captain Marvel cannot solely be centered around the beliefs of feminism since the audience would notice it, spread that information, and make Captain Marvel as controversial as feminism itself. The most likely case is that Captain Marvel has great examples of a woman showing how great women are, enough to fill in the role of a potential male superhero. Besides, by not making the comic blatantly obvious that it is about feminism, it can be seen as like a comic about Black Widow, Wonder Woman (I am aware that she is from DC Universe), or any other female superheroes. The only people who notice that support for feminism can be found within the comic are those who want to see it, the feminists. Those who are neutral or are against feminism may perceive the comic as just another female superhero comic. Overreacting and cursing about the comic because someone thought it was about feminism would be too bold and absurd of a move for how subtle it is. This way, the Marvel Universe can subtly state their stance on feminism, whether intentional or not, while not losing a good portion of their fans and profit.
