David (SCU ’92, English alumnus) will talk about how his company Hemispheres takes a humanistic approach to marketing research with both domestic and international assignments. He will share some highlights and cultural insights from working around the globe and with international colleagues. This presentation will also include some thoughts about ways Covid may change how consumers act and how people work in the near future.

David Bauer has spent over twenty-five years exploring human perceptions and behaviors and their implications for business strategy. He has personally conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China, and Australia.