{"id":52,"date":"2012-10-13T20:13:33","date_gmt":"2012-10-14T03:13:33","guid":{"rendered":"http:\/\/blogs.scu.edu\/harir91\/?p=52"},"modified":"2012-10-13T20:31:04","modified_gmt":"2012-10-14T03:31:04","slug":"nine-propositions-toward-a-cultural-theory-of-youtube","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/harir91\/nine-propositions-toward-a-cultural-theory-of-youtube\/","title":{"rendered":"Nine Propositions Toward a Cultural Theory of Youtube"},"content":{"rendered":"
\"Henry<\/a>

Henry Jenkins. Source: HenryJenkins.org<\/a><\/p><\/div>\n

Henry Jenkins is a professor of communications at the University of Southern California and a renown author of books on popular culture and media (HenryJenkins.org). He is also a blogger, and in his article –\u00a0nine propositions toward a cultural theory of Youtube<\/a>\u00a0– he adapts a speech he gave about the significance of social networking: web 2.0 and it’s potential – back in 2007. It is interesting to note the nine propositions he gave on the value of Youtube back in 2007, less than a year after the site’s launch. \u00a0I will quickly outline the 9 propositions:<\/p>\n

    \n
  1. Youtube provides a mix of both amateur and professional content allowing anyone to be seen disrupting the traditionally professional nature of media.<\/li>\n
  2. Youtube provides a collaboration ground for grassroots organizations being able to organize content and meanings that would otherwise be hard due to distance.<\/li>\n
  3. Youtube can be a more powerful channel of growth than traditional broadcast channels.<\/li>\n
  4. Youtube is very spreadable (can be shared easily).<\/li>\n
  5. Youtube aids citizen journalism.<\/li>\n
  6. Youtube can be used as a force for change, propoganda, transformation, and instigating change (this reminds me of Arab Flight)<\/li>\n
  7. Youtube helps us notice what is culturally popular as well as creates a more dynamic culture.<\/li>\n
  8. Youtube reinforces the importance of social knowledge (social networking\/web 2.0) and the digital divide.<\/li>\n
  9. Youtube reinforces that\u00a0participatory\u00a0culture is not diverse culture: Youtube is represented by a minority.<\/li>\n<\/ol>\n

    What’s interesting about this article is that Youtube is still not a diverse culture, even though it is currently ranked the number 3 most visited website in the world. I believe this is because number 8 and number 9 are closely related. So, I began to try and understand why Youtube is not as popular among minority cultures or as participated by minority cultures: one of the reasons I see is the country rank of Youtube in various countries: the digital divide.<\/strong>The divide between the access of countries is one main cause of it.
    \n<\/strong><\/p>\n

    \"\"<\/a>

    Youtube Country Breakdown. Source: Alexa.<\/a><\/p><\/div>\n

    However, Youtube content is represented fairly equally within the various sub-cultures found in America. What this means is that Youtube is fairly equally participatory in terms of user numbers with access, but this is focused mainly on sub-cultures found in America.<\/p>\n

    \"\"<\/a>

    Youtube Demographics. Source: Alexa <\/a><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    Henry Jenkins is a professor of communications at the University of Southern California and a renown author of books on popular culture and media (HenryJenkins.org). He is also a blogger, and in his article –\u00a0nine propositions toward a cultural theory … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":297,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":1,"qubely_featured_image_url":null,"qubely_author":{"display_name":"harir91","author_link":"https:\/\/blogs.scu.edu\/harir91\/author\/harir91\/"},"qubely_comment":1,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"Henry Jenkins is a professor of communications at the University of Southern California and a renown author of books on popular culture and media (HenryJenkins.org). He is also a blogger, and in his article –\u00a0nine propositions toward a cultural theory … Continue reading →","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/posts\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/users\/297"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":6,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"predecessor-version":[{"id":56,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/posts\/52\/revisions\/56"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/harir91\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}