{"id":134,"date":"2016-06-06T05:52:40","date_gmt":"2016-06-06T05:52:40","guid":{"rendered":"https:\/\/blogs.scu.edu\/ghonig\/?p=134"},"modified":"2016-06-06T05:52:40","modified_gmt":"2016-06-06T05:52:40","slug":"drunk-driving-campaign","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/ghonig\/2016\/06\/06\/drunk-driving-campaign\/","title":{"rendered":"Drunk Driving Campaign"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;ved=0ahUKEwigk-q215LNAhVNHGMKHapuDZoQjRwIBw&amp;url=http%3A%2F%2Fwww.publicnewsservice.org%2F2013-08-29%2Fhealth-issues%2Fmadd-glad-about-crackdown-on-drunk-driving%2Fa34237-1&amp;bvm=bv.123664746,d.cGc&amp;psig=AFQjCNG_4iWoE-olqRZKXBxucdyrgUsLOg&amp;ust=1465277820627624\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-135 aligncenter\" src=\"https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/grview-34237-1-300x135.jpg\" alt=\"grview-34237-1\" width=\"300\" height=\"135\" srcset=\"https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/grview-34237-1-300x135.jpg 300w, https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/grview-34237-1.jpg 525w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Recently I saw this add campaign above online. The campaign is against drunk driving. The image displays one car split into two different vehicles, one being a taxi cab and the other being a cop car. The image also displays text reading, &#8220;Been drinking? Choose your ride.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>What the author wants to communicate to his audience is if a person has been drinking then they can decide between going home in a cab or being put in the back of a cop car and headed to prison. He wants to put the decision into a more blanked black-and-white statement that shows how easy it should be to decide between a taxi or a cop car.<\/p>\n<p><a href=\"https:\/\/www.google.com\/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=images&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwj5_83i2pLNAhUQ9WMKHbbRBpsQjRwIBw&amp;url=http%3A%2F%2Fwww.emanuelkuntzelman.com%2Flecture-series%2Fmagic-of-the-mind&amp;bvm=bv.123664746,d.cGc&amp;psig=AFQjCNGbVzG0JHAL7mgqpouATflNhTuumw&amp;ust=1465278718135843\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-137\" src=\"https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/molding-clay-300x225.jpg\" alt=\"molding-clay\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/molding-clay-300x225.jpg 300w, https:\/\/blogs.scu.edu\/ghonig\/files\/2016\/06\/molding-clay.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The campaign is doubly effective because the image is so eye-catching that he&#8217;d immediately have the attention of his audience. He did this by taking a very common place image that people would recognize and transformed it to fit his needs. Also without having multiple images or a lot of words on the picture people can understand the information in a quick amount of time. This all leads to an effective campaign to limit drunk driving.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I saw this add campaign above online. The campaign is against drunk driving. The image displays one car split into two different vehicles, one being a taxi cab and the other being a cop car. The image also displays text reading, &#8220;Been drinking? Choose your ride.&#8221; &nbsp; What the author wants to communicate to &hellip; <a href=\"https:\/\/blogs.scu.edu\/ghonig\/2016\/06\/06\/drunk-driving-campaign\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Drunk Driving Campaign<\/span><\/a><\/p>\n","protected":false},"author":1568,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":1,"qubely_featured_image_url":null,"qubely_author":{"display_name":"ghonig","author_link":"https:\/\/blogs.scu.edu\/ghonig\/author\/ghonig\/"},"qubely_comment":1,"qubely_category":"<a href=\"https:\/\/blogs.scu.edu\/ghonig\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","qubely_excerpt":"Recently I saw this add campaign above online. The campaign is against drunk driving. The image displays one car split into two different vehicles, one being a taxi cab and the other being a cop car. The image also displays text reading, &#8220;Been drinking? Choose your ride.&#8221; &nbsp; What the author wants to communicate to&hellip;","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/users\/1568"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":2,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/posts\/134\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/posts\/134\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/media?parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/categories?post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/ghonig\/wp-json\/wp\/v2\/tags?post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}