The fourth proposition of nine towards a cultural theory of YouTube primarily states that “YouTube’s value depends heavily upon its deployment via other social networking sites–with content gaining much greater visibility and circulation when promoted via blogs, Live Journal, MySpace, and the like.”

Today, YouTube does indeed fulfill that proposition, but also goes beyond it.  Many individuals, bloggers, musical artists, comedians, companies, etc., all promote themselves through YouTube as well as other forms of social networking, blogs, and websites.  YouTube goes beyond the fourth proposition because presently, bloggers, musical artists, comedians, companies and individuals alike primary utilize YouTube as the main factor in gaining greater visibility and circulation because YouTube is entertaining and interactive.

For example, YouTube sensation artists such as Karmin, and comedians such as RayWilliamJohnson primary started off their circulation through YouTube, and then utilized social networking sites such as Facebook and Twitter as a means to continue developing themselves.  As a result, YouTube has become more valuable than most social networking sites as their content is readily available (viewers on YouTube do not necessarily need to sign up for an account to view its content), entertaining, and has become the primary platform for many.

In these ways, YouTube has fulfilled and has even gone beyond its primary proposition, as it has become the most valuable site as it has become the primary promotional foundation for greater visibility and circulation.

Karmin’s cover on Chris Brown’s “Look At Me Now”: http://www.youtube.com/watch?v=khCokQt–l4

If one looks at the description under this and all of Karmin’s YouTube videos, they promote themselves on Facebook and Twitter as supplementary sites under their primary source (YouTube) when promoting themselves.