More recently, women have made more banking decisions for their families and themselves, with a focus on practicality. In fact, studies show that \u201cwomen influence up to 80% of household buying decisions worldwide but 73% of them report being unsatisfied with their banking services\u201d (Cernuda). This shows a clear gap in the market and how it is currently not meeting the needs of most of its consumers. From both a business and sociological point of view this presents opportunities to create better services and technology.<\/p>\n
While one solution the article presents is a pink bank and female employees, I do not think this is the only way to get women more engaged with banking services. Author Gemma Cernuda states that \u201cdeveloping products and services relying on male traits and values don’t resonate with female consumers and leave them annoyed and exhausted\u201d (Cerduna). She suggests that banks need more data on women, which I agree is important. Ultimately, I believe that banks need to be flexible and understand the financial decisions women make, and integrate that into current technology like apps, allowing them to access services they need. <\/p>\n
Source: http:\/\/blog.strands.com\/bridging-the-gap-connecting-banks-and-women?utm_medium=email&utm_source=fintechweeklycom<\/p>\n","protected":false},"excerpt":{"rendered":"
More recently, women have made more banking decisions for their families and themselves, with a focus on practicality. In fact, studies show that \u201cwomen influence up to 80% of household buying decisions worldwide but 73% of them report being unsatisfied with their banking services\u201d (Cernuda). This shows a clear gap in the market and how … Continue reading Women and Banking Services and Financial Technology<\/span><\/a><\/p>\n","protected":false},"author":944,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-836","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":2,"qubely_featured_image_url":null,"qubely_author":{"display_name":"lizmorgese","author_link":"https:\/\/blogs.scu.edu\/finis\/author\/lizmorgese\/"},"qubely_comment":2,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"More recently, women have made more banking decisions for their families and themselves, with a focus on practicality. In fact, studies show that \u201cwomen influence up to 80% of household buying decisions worldwide but 73% of them report being unsatisfied with their banking services\u201d (Cernuda). This shows a clear gap in the market and how…","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/users\/944"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":1,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/836\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/836\/revisions\/837"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/media?parent=836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/categories?post=836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/tags?post=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}