After completing the\u00a0Market Map individual assignment for mobile payments, I wanted to look further into how mobile payments are shaping retailers, specifically Starbucks. Starbucks has been notably recognized as a leader in mobile payment thanks to their mobile app that seamlessly integrates their loyalty program, My Starbucks Rewards, with the Mobile Order & Pay feature. Customers have adopted the mobile app rather quickly, and has ironically caused operational challenges to the business. The Mobile Order & Pay feature was designed\u00a0to reduce long queues, but instead has created congestion at the handoff plane due to high volumes. This is discouraging walk-in customers to leave the store without making a purchase due to congestion and heavy rush. Currently, more than 1\u00a0in 4\u00a0U.S.-based Starbucks orders comes from a mobile device, one of the highest rates in the country\u2019s retail sector and likely to continue to grow. Because of the large number of mobile-based orders, Starbucks is trying to deal with this demand that is causing operational challenges by\u00a0introducing new in-store procedures and tools, adding new roles and resources to specifically support mobile order and\u00a0pay and the testing of new digital enhancements.<\/p>\n
Specifically, they are addressing this issue\u00a0with additional staff and in-store kiosks completely dedicated to the filling of digital orders. It might resemble the Apple store’s layout. They might\u00a0get rid of the counter, and instead have latte and espresso stations, where customers can simply walk up to the station. Starbucks recently added a text-messaging feature that notifies customers when their orders are ready and last week introduced voice-activated orders through its mobile app and Amazon\u2019s Alexa AI\u00a0platform.<\/p>\n
With mobile payments on the rise, other retailers offering mobile pay-and-go services will have to adapt their retail experience to complement the technological progress.<\/p>\n
Sources:\u00a0http:\/\/www.salon.com\/2017\/02\/07\/a-digital-bottleneck-mobile-payments-breed-new-challenges-for-to-go-retailers\/<\/p>\n","protected":false},"excerpt":{"rendered":"
After completing the\u00a0Market Map individual assignment for mobile payments, I wanted to look further into how mobile payments are shaping retailers, specifically Starbucks. Starbucks has been notably recognized as a leader in mobile payment thanks to their mobile app that seamlessly integrates their loyalty program, My Starbucks Rewards, with the Mobile Order & Pay feature. … Continue reading Mobile payments breed new challenges for to-go retailers<\/span><\/a><\/p>\n","protected":false},"author":1804,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":1,"qubely_featured_image_url":null,"qubely_author":{"display_name":"chaunguyen","author_link":"https:\/\/blogs.scu.edu\/finis\/author\/chaunguyen\/"},"qubely_comment":1,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"After completing the\u00a0Market Map individual assignment for mobile payments, I wanted to look further into how mobile payments are shaping retailers, specifically Starbucks. Starbucks has been notably recognized as a leader in mobile payment thanks to their mobile app that seamlessly integrates their loyalty program, My Starbucks Rewards, with the Mobile Order & Pay feature.…","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/users\/1804"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":1,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":835,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/834\/revisions\/835"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}