Amazon Go is a concept created by Amazon.com with the idea that consumers can go shopping with no lines and no checkouts. Shoppers scan their Amazon app upon entering the store and then they can just grab what they want and leave and the items will be automatically charged to their Amazon accounts. The idea is to create a seamless and quick shopping experience.<\/p>\n
However, the actual payment process is an interesting roadblock for Amazon. There are many alternative forms of mobile payments such as Apple Pay, Google Pay, and Samsung Pay. Amazon Go store requires the consumer to use an Amazon app and account to process the transaction. Consumers can\u2019t use any other payment methods. This may deter consumers going to a store like Amazon Go with such limited payment options. But either way, we are seeing that currency is slowly but surely transitioning from paper money to mobile payment.<\/p>\n
Back in 2004, a European retailer, Metro Group was the first to implement a form a self-checkout with RFID technology, which Amazon Go is using as well. So the technology isn\u2019t anything new and it is just a matter of how well Amazon Go can execute their vision.<\/p>\n
Source:<\/p>\n
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