Starbucks\u00a0and Tencent Holdings Ltd., a leading provider of internet value-added services in China, have\u00a0announced a strategic partnership to create a new social gifting feature on Tencent’s WeChat in early 2017.\u00a0Starbucks said in a press release that the partnership positions it\u00a0as the first retail brand to combine with WeChat in China in order to\u00a0bring a locally relevant social gifting and digital payment experience to users.<\/p>\n
In my option, Mobile payment is not just a way for users to pay merchants. It is also a way for merchants to promote their goods through gift advertisement. Wechat incorporate both the social network features and payment features together so that users can use apps in one place for multiple purpose. Starbucks can benefit this partnership with Wechat to obtain more customers with more direct advertising through social gifting.<\/p>\n
https:\/\/www.mobilepaymentstoday.com\/news\/starbucks-gifting-comes-to-wechat-users-in-china\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks\u00a0and Tencent Holdings Ltd., a leading provider of internet value-added services in China, have\u00a0announced a strategic partnership to create a new social gifting feature on Tencent’s WeChat in early 2017.\u00a0Starbucks said in a press release that the partnership positions it\u00a0as the first retail brand to combine with WeChat in China in order to\u00a0bring a locally … Continue reading Starbucks gifting comes to WeChat users in China<\/span><\/a><\/p>\n","protected":false},"author":1818,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1382","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":1,"qubely_featured_image_url":null,"qubely_author":{"display_name":"Fei Wang","author_link":"https:\/\/blogs.scu.edu\/finis\/author\/wfphyl\/"},"qubely_comment":1,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"Starbucks\u00a0and Tencent Holdings Ltd., a leading provider of internet value-added services in China, have\u00a0announced a strategic partnership to create a new social gifting feature on Tencent’s WeChat in early 2017.\u00a0Starbucks said in a press release that the partnership positions it\u00a0as the first retail brand to combine with WeChat in China in order to\u00a0bring a locally…","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/1382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/users\/1818"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/comments?post=1382"}],"version-history":[{"count":1,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/1382\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/posts\/1382\/revisions\/1383"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/media?parent=1382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/categories?post=1382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/finis\/wp-json\/wp\/v2\/tags?post=1382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}