Most people are familiar with plastic loyalty cards, where stores give you a credit card resembling discount card that tracks your purchases and points. However, as more and more stores begin to offer them, our wallets become too full and they can create more hassle than they are worth. A UK-based loyalty app called Bink seeks to address them by consolidating all these loyalty cards on their app. Currently, the app is only live in the UK, but is seeking funding to expand to the rest of Europe and Africa, and to the United States by 2018. More and more brands are signing onto the app and it is compatible with Visa, Mastercard, and American Express. Customers can securely link debit and credit card info to the app and access all their rewards and discounts at once.
I personally think this is a really smart idea. My mother is constantly sorting through her excessive pile of loyalty cards every time she goes to check out at a store, and making this digital could really solve this problem for her and many others, so long as the app is easy to use. I would also be interested in using this app as it saves the wasted resources on the physical cards and serves the same purpose. It is also really smart for businesses, as they save money on producing physical cards and can more effectively track purchases for marketing purposes.
Source:
http://www.businessinsider.com/fintech-app-bink-seeking-25-million-series-a-expand-us-europe-2017-3