In 2016, 33 million users used Amazon Payments, which is up from 23 million the year before due to expansion into France, Italy and Spain. Amazon Payments’ service “allows customers to make purchases on other websites using details already stored on their Amazon accounts instead of having to re-enter personal details.” The average transaction size is around $80 in 2016 and $84 in 2015.
Amazon Payments direct competitors are PayPal, Apple Pay and Android Pay, with PayPal leading the payment industry with 197 million active customers in 2016. Despite Amazon Payments’ growth, big online retailers such as Walmart or Target who see Amazon as a competitor are fearful of using Amazon Payments because it will unintentionally share their company’s important sales data.
Amazon Payments has a lot of potential to be competitive in the online payments/transactions industry. There are around 300 million accounts stored in Amazon.com. Instead of going after big retailers, Amazon Payments can partner with thousands of smaller retailers. Also creating an incentive such as a discount for people to use Amazon Payments, will entice customers to use it instead of using PayPal.
Source:
http://www.cnbc.com/2017/02/07/amazon-payment-arm-is-stepping-up-the-challenge-to-paypal-apple.html