Square and Retailing

http://www.zdnet.com/article/square-launches-its-first-industry-specific-platform-for-retailers/
https://squareup.com/security

On February 8, 2017, Square launched their first industry specific platform for retailers (as noted in the article’s title). Prior to its launch, Square’s capabilities were limited in the sense that its system could not accommodate for growing businesses with a large catalog. The concern with Square’s expansion into the retail space raises the question of if more customers are exchanging their credit card information with this credit card processing service, who’s ultimately responsible for the upkeep and security of such sensitive information?

On Square’s website, the company lists different measures that they take to ensure the safety of their customers and customers’ users. Square provides a B2B service to usually, B2C businesses. This financial device and service has gained the reputation for being easily accessible and user friendly for businesses. However, as a credit card user with small businesses, it somewhat frightens me how easy it could be for small businesses to steal my personal information through the use of a device that looks similarly to Square’s. I think that although credit card processing can be streamlined and be more cost efficient, consumers must be more cautious and wary about where our personal information is going.