Greenlight is a startup company in Atlanta, Georgia that is trying to solve a problem that has plagued parents around the world. How to give money to your children to use without them losing it or using it to buy things that they should not be buying. Greenlight’s solution is to use a prepaid card that can alert parents to their children’s purchases and that can be reloaded with money by the parents all from an application on their smart phone. This idea from Greenlight seems very promising with all of the built in features that they have. One of the most interesting features is that Greenlight is able to allow parents to specify which stores or websites their children can shop at and how much they can spend there. This to me is the single most important selling point of this service. Being able to make sure that your children do not spend the money they are given on anything illegal or items that the parents would not want them to purchase is definitely a great selling point.