China’s largest commercial property developer joined hands with the leading payment services provider on Thursday in the latest example of online to offline integration that is reshaping the nation’s retail landscape.
Dalian Wanda Group and credit card provider China Union Pay announced a partnership that will see UnionPay QuickPass, a chip-based contactless payment service, introduced to 187 Wanda Plazas, 51 department stores, 102 hotels, five theme parks and millions of Wanda partner merchants.
In my option, the mobile payment industry started online and is moving more towards offline. The online and offline integration is not just getting more consumers by making payment easier. The off-line retails can also take advantage of the data through the mobile payment to study the buying behaviors of the habits and it will help the off-line retails to better conduct promotions online and offline.
http://www.scmp.com/business/companies/article/2075510/china-property-giant-wanda-partners-unionpay-expand-mobile