In continuation of my last week’s blog Beacon Based Mobile Payment Solutions here are few more innovative companies that leverage iBeacon technology to deliver valuable payment solutions.
PassMarket
3iMobile3’s cloud based PassMarket platform enables retailers to offer gift cards and mobile payments, powered by iBeacon technology. The PassMarket platform and application are intended to optimize the loyalty, rewards, gift cards and payments processes for both retailers and consumers. Consumers who join the participating retailer’s loyalty program are required to install a virtual beacon enabled pass in their mobile wallet.The beacons can then be used to inform consumers to redeem coupons, earn points or pick-up items on their shopping lists and make payments for them.
TruBeacon
TruBeacon is a services platform that enables retailers of all sizes and types (restaurants, hospitals, malls, sports arenas) to engage, manage, and provide payment options to shoppers. It has developed a range of Bluetooth-based technologies for mobile payments across different market segments, such as healthcare, data management, payments, rewards, community banks and credit unions.
TruBeacon’s Payments Beacon is a white label platform that works with smartphones, payment terminals and other point of sale technology systems. It provides an API that allows retailers and banks to incorporate mobile wallets into their iPhone and Android apps, supporting contactless payments, e-receipts and offer redemption.
LabWerk
LabWerk is an Amsterdam based start-up creating innovative applications using iBeacon technology. The platform connects the digital and physical worlds, enabling businesses to communicate with their customers at all touch points. The platform connects the digital and physical worlds, enabling businesses (from museums to festivals to airports) to communicate with their customers at all touch points via an all-in-one app.
The app allows businesses to easily process payments, without the need for expensive point-of-sale equipment, using iBeacon technology and the customer’s mobile device.
Conclusion
Beacon enabled payment solutions are the natural next step in the iBeacon technology landscape. Currently, beacon applications are largely used in the couponing and brand loyalty space, where the payment and redemption of the coupon may not always be processed inside the app; which is why combining a beacon based wallet or payment solution is the best way to build a completely seamless consumer experience.
Refrences:
https://blog.beaconstac.com/2016/05/beacon-based-mobile-payments-4-brands-that-are-doing-it-right/