Many of us are familiar with Android Pay and Apple Pay. Today I have learnt a lot from another notable mobile payment systems named iBeacon technology.
iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions from indoor navigation to loyalty programs to pushing contextual notifications. One of the latest applications of beacons today are for proximity payments.
Proximity payments have experienced significant growth in the recent past and is projected to witness rapid growth in the near future. According to the latest proximity mobile payments forecast from eMarketer, the total value of mobile payment transactions in the US will grow up to 210% in 2016. Beacons are among the newest additions that are helping drive sales and digitized consumer payments in the FinTech world.
A successful beacon deployment was at the Levi’s stadium in Santa Clara, where 1000 beacons were deployed. As a result of the beacons and the Levi’s Stadium app, visitors were treated to an enhanced experience from easy navigation to ordering food and making payments. This beacon deployment led to an increase of $1.2 million in revenue, through the mobile app.
Source:
https://blog.beaconstac.com/2015/11/5-beacon-solutions-driving-change-in-mobile-payments/