This article highlighted how artificial intelligence is likely to be a large part of the future of fintech due to the highly competitive environment requiring companies to leverage new technologies as much as possible. Competition in the industry is beginning to stiffen, so in the future, it will become more and more important for fintech to leverage technology like AI in their platforms in order to stay competitive with the competition. The main benefit that AI will be able to provide is eliminating guess work and human error that comes out of finance. For these reasons, it is believed by many that AI may hold the eye to the future of fintech innovation. It will be interesting to see in the future which companies are able to provide the best user experiences, which in turn are likely to set the basis for which companies establish the best brand images and user adoption rates.
Link to article: https://thenextweb.com/artificial-intelligence/2017/03/07/ai-will-determine-future-fintech/#.tnw_Hf7k5buZ