The world of fintech is growing at a rapid pace. There is a lot of competition coming up in this industry. Technology is allowing people to innovate and provide financial services to people all across the world. It is helping people to transact money from different parts of the world. Unique services are offered which before the space of fintech were very hard for the common man to get a hold off. The problem now is that there are too many such firms that are offering the same services. Financial analysts believe that the level of security and the trust the fintech company offers is going to be a key differentiator. Generally, price of the service is what determines the interest of a customer but in a space where the service is prone to frauds to pay the extra percentage or dollars for a more trustworthy and secure service. Analysts say that the trend for the successful companies for now and in the future is to work towards simplicity of the app and having the best security features amongst its competitors to have an advantage in their space.
http://fortune.com/2017/03/10/financial-technology-trends/