The global transaction landscape has significantly evolved over the past decade. E-wallets, E-commerce, P2P transactions are all products of consumers’ increasing trust and comfort with digital transactions. Digital transactions have proven to be less time consuming, friction-less and easy to adopt. The next market that digital transactions have targeted are the emerging markets. With the popularity of digital transaction increasing, barriers of entry to these emerging markets are slowly crumbling. Internet coverage in emerging markets is rapidly increasing and most major tech companies will seek to establish a foothold in the financial technology sectors there. The only remaining challenge of entering the emerging markets is the fragmentation of these markets. Each country has its own individual legal system, paperwork and banking infrastructure. The similarities from each emerging market is extremely different when compared to that of first world markets. The first company to figure out a method to unite each emerging market will hold significant advantage moving forward into the developing countries.
Reference: https://www.entrepreneur.com/article/289961