Currently, many fintech products available to the financial advising market are targeted to either end clients or larger dealer groups and institutions, leaving the smaller advising companies behind. The reason it is difficult to make technology for independent financial advisers is because the more money they spend on software, the less they have for their clients. Independent financial advisors typically have 80-200 clients, and are unable to pay the expensive premium for a large piece of software without heavily effecting them or their clients. In order to meet the needs of smaller firms and break into the market, Mr. Robinson, the CTO of InvestmentLink, says fintech firms will need to produce software that is “easily customizable by the technical layman” so that smaller businesses are able to invest in the technology and use it for their own needs. The key to emerging in the financial advising sector is to release products that are targeted towards specific needs and best-practice ways for small and medium sized financial advisers and accountants, while still giving them all the control in how they present themselves to their end clients. This way they can deliver the products as their products while still bringing a lot of value to their customers.
http://www.fintechbusiness.com/industry/643-ifas-being-left-behind-by-fintech-companies