Mobile commerce is the wave of the future and is no doubt redefining the retail industry. With a rapid growing trend towards mobile, PayPal has a secret weapon in its arsenal that no payment industry competitor has been able to match: One Touch, which facilitates fast checkouts, enabling users to breeze from site to site without logging into his/her PayPal account or filling out billing information.
One Touch has redefined online checkout with the best conversion rate in the payments industry by making it faster and simpler for customers to pay with a single tap. In addition, PayPal’s One Touch helps combat the common problem many retailers are faced with — conversion and cart abandonment. Once a PayPal account holder logs into their account on any given device, opting into One Touch allows them to stay logged onto PayPal for all future purchases on that same device. This saves the consumer the inconvenience of having to retrieve their login information for each and every purchase.
As a frequent online shopper, One Touch is definitely a feature that would make me more inclined to follow through with a purchase on my mobile device. Typically, I browse for products on my phone, but revert to my desktop if I want to make a purchase because its easier to type in all my information and I will be less likely to make an accident when typing in my info on my desktop vs my phone.
Source: https://www.fool.com/investing/2017/02/06/paypals-one-touch-is-driving-mobile-growth.aspx