Honda introduced the first demonstration of in-vehicle payment for parking and fuel. The payment process is partnered with Visa checkout. The companies are working with Gilbarco Veeder-Root(a fuel pump manufacturer) and IPS Group ( a parking products provider) to install beacons that will communicate with Honda via Bluetooth to complete payment through Visa Checkout.
In my option, it is not an innovative way for payment. First, it has limitation of the place of use. In-car payment is only limited to car-related places, such as gas station and parking lot, and it may be extended to drive-through restaurants. It has narrow customers relatives to other mobile payments. Furthermore, with the current mobile payment, people have already used mobile payment for parking or drive-through. Customers already are used to this methods of payment. It is very hard to switch to another method of payment. This idea will not give Honda too much advantage over other manufactures. The idea of moving from mobile to car payment is not really innovative.
Reference: https://www.mobilepaymentstoday.com/blogs/are-in-car-payments-innovative/
I’m not sure if mobile car payments is innovative, and honestly, I’m not sure that’s the right issue. Regardless of how innovative or not it is, the question for Honda should be whether or not it thinks customers will care about it. I can see the technology being used in very limited situations (gas being the main one), but considering how slow mobile payments have caught in in general, I don’t see people really caring about this tech. I can still see Honda putting it is higher end versions of some of its cars as an extra feature, but not something it puts in all its cars.