Square has launched a new integrated retail app that will help very small businesses to keep track of different aspects of their business. The app is a next-level retail solution for merchants with finished, packaged products who need more than just the Square Reader and basic Square mobile app. The first aspect of the search-based app is the smart customer directory that storeowners and retail staff can use to track and find clients. The second part of the app is inventory management that can manage real time actions that can scale across locations. The last component is an employee management system that allows the employer to give access to certain people or groups What I believe this app will greatly do is track all of the users information and store it in Square’s servers so that they can sell the data to other companies that will utilize it for their own purposes. If this is true then this storage will be another intrusion of privacy by Silicon Valley companies that will just integrate our lives for better or for worse.
Link: https://techcrunch.com/2017/02/08/square-for-retail-aims-to-be-the-only-store-software-most-shop-owners-need/
I found this article very interesting. I personally believe that almost all purchases we make in today’s society is recorded in some way or another. This is why companies give out rewards programs. What companies do you believe would want access to Square’s data? Would Square legally be able to give out that information?