FIS, a global leader in financial services technology, and PayPal created a partnership to increase customer engagement and increase spending with FIS’ banking partners. This partnership will make it easy for consumers who bank with FIS clients to link a payment card or other financial account to their existing PayPal account. It will also allow these users to display the financial institutions’ brand within PayPal, and allow the customers of financial institutions to set their default funding source in PayPal. With digital commerce showing no signs of slowing down, this move by FIS and PayPal seems very strategic. By enabling the bank branding within the checkout process, customers will be reminded of the ease with which they can shop, which will make them more likely to use PayPal accounts to shop, benefitting both the merchants and consumers. Avidia Bank and the 15 chartered banks of Wintrust Financial, two FIS clients, will begin account linking in the first quarter of 2017. This service will be available to all FIS clients beginning in the first half of 2017.
https://www.finextra.com/pressarticle/67467/fis-strikes-paypal-deal-to-embed-fi-clients-in-digital-payments