Any business can benefit by integrating its data systems, but due to their complexities, B2B organizations with eCommerce channels in particular should consider the advantages.

eCommerce has already changed the way companies do business and interact with their customers forever. Online stores have a number of benefits for customers and retailers alike. But maintaining an online storefront can quickly become an enormous, time-consuming hassle for retailers if their storefront isn’t linked to their ERP system.

This is because not having an integrated ecommerce and ERP doubles the amount of work retailers have to do. They have to manually enter and update information in both their online store and their ERP system. Not only is this a huge waste of time, it makes it much more likely that mistakes will be made, or that duplicate data will be entered.

Benefits of eCommerce ERP Integration

1. Reduce manual entry to save time and increase output while reducing errors, when entering order, inventory, item, customer and shipping data.
2. Streamline inventory synchronization, track updates, and provide accurate inventory levels to customers, without hiring staff to manage these tasks.
3. Automatically notify customers when orders have been shipped and allow them to track the delivery of products.
4. Simplify how you manage price and product changes to inventory.
5. Be flexible enough to add multiple online (web-stores and marketplaces) and offline (brick & mortar) sales channels, without losing operational efficiency.
6. Handle increased demand in online orders without extra resources.

In general, having accurate, up to date customer and order information makes it easier to provide great customer service.

Reference:

http://www.briteskies.com/integrations/

ECommerce and ERP Integration: streamline your business operations by leveraging back office data

http://www.aphixsoftware.com/2016/02/ecommerce-erp-integration/

ECommerce & ERP Integration