Five students from Columbia’s Environmental Science and Policy master’s program competed in the London School of Economics Department of Geography and Environment’s Global Circular Challenge. They placed third with their brand “AMARA” — an acronym for the names of the group of five students. AMARA is a denim brand focused on circularity, an important concept in sustainable fashion that focuses on the extension of the lifecycle of clothing. Their denim uses synthetic-free hemp blend opposed to cotton, and is designed to be deconstructed and reused. See the link here:
Fashion industry in China is immense and serves clothing needs domestically and internationally. However, the working conditions are unethical and perpetuate poverty and forced labor trafficking. In a “race to the bottom”, or desire to offer lower prices than competitors, Chinese factors often employ children and women who work in unsafe and unregulated environments that pose serious health risks. See the link here:
Gen Z and Millieials are conscious of sustainability rooted in the paradigm shift within the fashion industry. Philene Tan, a millennial herself, established the Los Angeles-influenced and eco-friendly brand Foundationals. She visits her factories in Vietnam, allocates high-quality, low impact fibers, and uses no additional chemical or water treatment to align with her core mission of sustainable clothing in the rise of the “Age of Transparency”. See the link here:
https://www.thesundaily.my/style-life/the-age-of-transparency-LM7493940