{"id":2394,"date":"2017-05-26T05:51:00","date_gmt":"2017-05-26T05:51:00","guid":{"rendered":"https:\/\/blogs.scu.edu\/dataviz\/?p=2394"},"modified":"2017-05-26T05:51:00","modified_gmt":"2017-05-26T05:51:00","slug":"pets-industry-analysis-bad-and-good-examples","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/dataviz\/2017\/05\/26\/pets-industry-analysis-bad-and-good-examples\/","title":{"rendered":"Pets Industry Analysis Bad and Good Examples"},"content":{"rendered":"

When I was doing my individual project, I did a lot of research on the pet\u2019s industry. Surprisingly, I found out that pets are serious business<\/strong>.<\/p>\n

As pets are playing a more important role in peoples\u2019 lives, there has been a huge growth in the industry. It could be the reason that more people are devoting themselves on their careers than having children, or it could be the reason that a lot of people are waiting until later in life to have children even decided that they don\u2019t want to have children at all. Pets are taking the place of children and their owners are generally referred to as \u201cpet parents\u201d.<\/p>\n

Bob Vetere, American Pet Products Manufacturers Association COO and Managing Director said:<\/p>\n

“The strong growth in the pet-care industry demonstrates what an important role pets are playing in the lives of Americans. They have become a part of the family. Spending across all sectors, from pet food and veterinarian care to toys and treats, reflects what lengths we are willing to go to for our pets. ”<\/p>\n

I found some classic good & bad visualizations on the pets\u2019 industry analysis.<\/p>\n

The Bad:<\/p>\n

<\/p>\n

<\/p>\n

I absolutely have no idea why they are using pie chart here.<\/p>\n

1.Fail to choose the right chart. The idea of data is not representing the parts to whole relationship. It doesn\u2019t even have the percentage ratio on the chart. And the representing parts don\u2019t sum to a meaningful whole.<\/p>\n

2. The labels are in different font. I assume that the smaller the portions are; the smaller font the labels will be. But it will make it even more difficult for people to read the small portions.<\/p>\n

3. The high contrast color is burning your eye. The good part of these color is that it is very eye-catching, but it is too pop that it could be a bit distraction.<\/p>\n

4.Unnecessary 3D effect. The 3D effect is gilding the lily, and could mislead readers sometimes.<\/p>\n

The good:<\/p>\n

This chart chose a much better presentation of the second \u201cbad\u201d pie chart.<\/p>\n

<\/p>\n

<\/p>\n

    \n
  1. The bar chart is better to represent the comparison in between different portions.<\/li>\n
  2. It not only has the labels for each tab, it also has a unique silhouette on each tab to represent a different animal. The presentation is not only effective, easy to understand, but also very elegant.<\/li>\n
  3. Unlike the previous pie chart, the color selection of this chart is also with high contrast, but beautiful at the same time. It is eye-catching, but it won\u2019t over power the information that the chart wants to present.<\/li>\n<\/ol>\n

    Better\uff1a<\/p>\n

    If I\u2019m going to make some changes to the first pie chart, I would do it in this way.<\/p>\n

    https:\/\/drive.google.com\/open?id=0BwmDkc-M_2qyT1paSW1PVXhnOUk<\/a><\/p>\n

    The good visualizations can be improved in the following ways as well:<\/p>\n

      \n
    1. The number on the axis could be in the same font for easy reading.<\/li>\n
    2. The \u201cmillions\u201d on each tab could be deleted<\/li>\n
    3. There could be a follow-up chart explaining that though there are more dog owned households, there are more freshwater fish, cats, horses, etc., per household. That means there is a hug market in pet purchase for these kind of pets.<\/li>\n<\/ol>\n

      Conclusion:<\/strong><\/em><\/p>\n

      The pet market is strong and growing. Consumers are more willing to spend on pet pampering than ever before and this trend is set to continue.\u00a0A good visualization will help audience to better get the KPI(claim) of the pet industry and make good judgement call(action).<\/p>\n

      Reference:<\/p>\n

        \n
      1. Pet Franchise Industry Overview<\/li>\n<\/ol>\n

        http:\/\/www.franchisedirect.com\/petfranchises\/petfranchiseindustryoverview\/18\/286<\/a><\/p>\n

          \n
        1. Pet businesses will prosper: Industry trends for 2014 and beyond<\/li>\n<\/ol>\n

          http:\/\/www.multibriefs.com\/briefs\/exclusive\/pet_businesses_will_prosper.html#.WSUSD7zyub8<\/a><\/p>\n

          3.\u00a0\u00a0\u00a0\u00a0 Follow industry trends: Grow the most successful pet business<\/p>\n

          http:\/\/exclusive.multibriefs.com\/content\/follow-industry-trends-grow-the-most-successful-pet-business\/pet-care<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

          When I was doing my individual project, I did a lot of research on the pet\u2019s industry. Surprisingly, I found out that pets are serious business. As pets are playing a more important role in peoples\u2019 lives, there has been a huge growth in the industry. It could be the reason that more people are … Continue reading Pets Industry Analysis Bad and Good Examples<\/span><\/a><\/p>\n","protected":false},"author":1649,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2394","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":0,"qubely_featured_image_url":null,"qubely_author":{"display_name":"syang","author_link":"https:\/\/blogs.scu.edu\/dataviz\/author\/syang\/"},"qubely_comment":0,"qubely_category":"Uncategorized<\/a>","qubely_excerpt":"When I was doing my individual project, I did a lot of research on the pet\u2019s industry. Surprisingly, I found out that pets are serious business. As pets are playing a more important role in peoples\u2019 lives, there has been a huge growth in the industry. It could be the reason that more people are…","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/users\/1649"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/comments?post=2394"}],"version-history":[{"count":1,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/2394\/revisions"}],"predecessor-version":[{"id":2395,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/2394\/revisions\/2395"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/media?parent=2394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/categories?post=2394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/tags?post=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}