{"id":220,"date":"2017-01-18T00:40:38","date_gmt":"2017-01-18T00:40:38","guid":{"rendered":"https:\/\/blogs.scu.edu\/dataviz\/?p=220"},"modified":"2017-01-18T00:40:38","modified_gmt":"2017-01-18T00:40:38","slug":"heat-map-system","status":"publish","type":"post","link":"https:\/\/blogs.scu.edu\/dataviz\/2017\/01\/18\/heat-map-system\/","title":{"rendered":"Heat map system"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I would like to share my previous working experience about the application of heat map in generating business insights.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One area where the heat map techniques were widely use is to measure the foot traffic in certain locations and find the time that peak flow of passengers or customers occur, so that company can make the decision about when and where to throw tons of outdoor ads. For example, like the figure below shows in Shanghai, Disneyland is the most attractive location in sub-urban area. As the result, the advertisers can make full use of the ad space in this place.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-221 aligncenter\" src=\"https:\/\/blogs.scu.edu\/dataviz\/files\/2017\/01\/\u5c4f\u5e55\u5feb\u7167-2017-01-15-20.45.43-300x296.png\" alt=\"\u5c4f\u5e55\u5feb\u7167 2017-01-15 20.45.43\" width=\"300\" height=\"296\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Another widely used application is to use heat map to find out which parts in your website\/app works well and which are not attracting at all. As the figure shows below, blue points stand for less click, while red points means more clicks. Another cool application that alike click map is attention map, showing that which areas of the page has been viewed most by user\u2019s browser or smartphone. There is no doubt that such techniques has significant meaning of analyzing and optimizing web designing.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-222\" src=\"https:\/\/blogs.scu.edu\/dataviz\/files\/2017\/01\/crazy_egg-1-300x243.jpg\" alt=\"crazy_egg-1\" width=\"300\" height=\"243\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-223\" src=\"https:\/\/blogs.scu.edu\/dataviz\/files\/2017\/01\/CE-Scrollmap-Report-220x300.png\" alt=\"CE-Scrollmap-Report\" width=\"220\" height=\"300\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">(reference:<a href=\"https:\/\/conversionxl.com\/heat-maps\/\">https:\/\/conversionxl.com\/heat-maps\/<\/a>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I would like to share my previous working experience about the application of heat map in generating business insights. One area where the heat map techniques were widely use is to measure the foot traffic in certain locations and find the time that peak flow of passengers or customers occur, so that company can make &hellip; <a href=\"https:\/\/blogs.scu.edu\/dataviz\/2017\/01\/18\/heat-map-system\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Heat map system<\/span><\/a><\/p>\n","protected":false},"author":1878,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","kk_blocks_editor_width":"","_kiokenblocks_attr":"","_kiokenblocks_dimensions":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"gutentor_comment":1,"qubely_featured_image_url":null,"qubely_author":{"display_name":"sun123","author_link":"https:\/\/blogs.scu.edu\/dataviz\/author\/sun123\/"},"qubely_comment":1,"qubely_category":"<a href=\"https:\/\/blogs.scu.edu\/dataviz\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","qubely_excerpt":"I would like to share my previous working experience about the application of heat map in generating business insights. One area where the heat map techniques were widely use is to measure the foot traffic in certain locations and find the time that peak flow of passengers or customers occur, so that company can make&hellip;","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/users\/1878"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":1,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/posts\/220\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.scu.edu\/dataviz\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}