This infographic shows the importance of infographics and the idea behind using them. Infographics are used to portray a specific message to the viewers that are difficult to comprehend from complex data, for example, survey data. One of the key purposes of an infographic is to raise awareness about a cause, its severity and what can be done to support it.
The purpose of this infographic is to convey features and performance indicators of a product or its service’s operations, show its uniqueness and the competitors in its field.
The advantages of an infographic are clearly observed by looking at this image.
- It makes the information more appealing: By using the color coding of Netflix, it is easily relatable to it and makes it more appealing to the viewers.
- It’s easier to understand: As the infographic is segmented and clearly labeled, it is easy to understand what it wants to convey.
- They are more engaging and more persuasive: The viewer is more open to accepting the message infographic wants to portray. The use of pictures corresponding to the popular brands adds to the value of product or service.
- They are accessible: They transform complex data into visuals that can be easily understood by a layman which makes them more accessible and why they are utilized in marketing and social media.
- They are easy to recall: Using visuals pertaining to Netflix and its services, the information is absorbed effortlessly by the viewer which makes it easier to recall.
The disadvantage of this infographic is it does not mention the data sources with relevant links. The links allow the user to dig deeper into the information and makes it verifiable, as a reader can draw wrong conclusions without relevant data.
So, Infographics can be effectively used to deliver complex information in its entirety and appeal to the public by using proper visualizations.
Image source: https://www.behance.net/gallery/20892755/Netflix-Infographics-Data-Viz
Source: http://www.business2community.com/infographics/why-how-and-where-to-use-infographics-01407374#zFD1OV411xcHk6Bh.97