Since this week we are introduced what is a KPI and how KPI consists of. I choose to analyze a mediocre KPI design.
http://www.dashboardinsight.com/dashboards/tactical/perpetuum-money-maker.aspx
This dashboard is supposed to help traders report all their activities to their customers: when the traders sell or buy, customer daily profit, market KPI’s for exact date and time, risk level. So, customers get a clear idea of what was a situation and why the trader performed in this or that manner. Here are some key changes that this dashboard needs to change:
— Remove all the 3D segment in the graph. We have talked about 3D data visualization in the previous class. Most of the time, it does nothing other than confusing the audience.
— The top right table contains too many raw data and detail. Actually, the data is not even visualized in the dashboard. The author should follow the rule: KPI = metric + goal + action + time frame. A gauge with a leveler graph will work.
— Unidentified figure in the left bottom corner.
— Un identified figure in the Day Result table. what does the figure “81” and “245” mean? Properly label widgets should be added to this dashboard, ensuring the viewer quickly knows the meaning of them.
Reference:
Perpetuum Software’s Personal Moneymaker Dashboard
http://www.dashboardinsight.com/dashboards/tactical/perpetuum-money-maker.aspx