I would like to share my previous working experience about the application of heat map in generating business insights.
One area where the heat map techniques were widely use is to measure the foot traffic in certain locations and find the time that peak flow of passengers or customers occur, so that company can make the decision about when and where to throw tons of outdoor ads. For example, like the figure below shows in Shanghai, Disneyland is the most attractive location in sub-urban area. As the result, the advertisers can make full use of the ad space in this place.
Another widely used application is to use heat map to find out which parts in your website/app works well and which are not attracting at all. As the figure shows below, blue points stand for less click, while red points means more clicks. Another cool application that alike click map is attention map, showing that which areas of the page has been viewed most by user’s browser or smartphone. There is no doubt that such techniques has significant meaning of analyzing and optimizing web designing.
(reference:https://conversionxl.com/heat-maps/)
Very interesting visualization. I never heard of heating map until I read this post. It is more convincible because you related to your work experience with the visualization topic. It must be very useful for businesses if they want to make different strategies in different region!