Dashboard can have a significant economic impact on business because it reduces the amount of time to process analytics and increased efficiency and effectiveness in marketing.
Better information = better planning = increased ROI
With real-time information, executives can view reports of KPIs from different departments. The high-quality data can help executives to better make decisions and adjust plans to changing conditions quickly and efficiently .
Dashboard is not just for executives. Dashboard can breaks down the report into different levels of employees in every organization. Executives can use dashboard to communicate missions to every employee.
Reference:
http://bigdata.cioreview.com/cxoinsight/how-executive-dashboards-are-changing-the-way-business-is-done-nid-23528-cid-15.html