What Happened to the Photography Industry in 2016

This article gives four ideas about the camera manufacture industry and the market forecast: Smartphones killed the compact camera market, Mirrorless are not fulfilling their promise, The DSLR market is shrinking, and Cameras are for older people.

Audiences: Anyone who cares about the camera industry. The competitor of the camera industry  such as iPhone and

Purposes: Show how the camera industry changes during 2009 to 2016, and make predictions for the next couple years.

Advantages: This dashboard contains a lot of information. The use of color is favorable, some of the data are highlighted with bigger font so that audience can get the idea quickly.

Disadvantages:

When you look close into the graph, there are many logical mistakes and some of the visualization do not make any sense.

In the left corner visualization, 5.9 million cameras is more than 6.3 million cameras.

Below the career market overview, 34% share of the camera market is more than 52%.

108 non-interchangeable lens cameras were made in 2010, but 108 cameras is the same as 100 cameras when put on an axis.

To conclude, some of the visualization have logical problems. I recommend using tableau to generate the dashboard.

Reference:

https://lensvid.com/gear/lensvid-exclusive-happened-photography-industry-2016/