Last week, I wrote a blog about how visual embellishments and imagery can be useful and help in remembering the data for a longer time.
But, again, the context and the simplicity plays a very important role when using visual imagery. Below is the link for an info graphic, which depicts what do travelers hate the most about travelling.
http://junkcharts.typepad.com/.a/6a00d8341e992c53ef01bb0793f46b970d-pi
This info graphic is poorly organized and instead of making data flow simpler, it is just complicating it more.
Reading the info-graph takes a while and it strains the eyes.
The upper left corner says 37% hate to sit in a middle seat, and the aircraft is drawn in the center. This data would have looked much better if the number was placed on the seat. Or best, just present the numbers in the form of a table
37 % Hate sitting on the middle seat
25% Don’t like chatty neighbors ; so on and so forth
Reading the data would take much less time than figuring out each corner of the info-graph and then thinking about why that information was placed where it is.
It is good to use info-graphics to make the data more attractive and present it in a creative way, but then, things like readability, organization, structure and SIMPLICITY should also be kept in mind.